TRAFFIC PSYCHOLOGY PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
PSI425	TRAFFIC PSYCHOLOGY	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the subjects, methods and approaches in the field of traffic psychology to the students.
Contents of the Course Unit:	Contents of the course include the subjects such as "theoretical and practical studying of traffic psychology topics such as driver behaviour, psycho-technical assessment, risk taking, and rehabilitation of drivers."

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain the research topics and methods of traffic psychology. (Bloom’s 4)
Evaluate the different motivations and processes that underlie human behaviour in traffic. (Bloom’s 5)
Plan solutions in which way and how the road user behaviour can change in order to increase traffic safety. (Bloom’s 6)
Research theoretical knowledge and approaches learned during the course to solve traffic safety problems (Bloom's 4)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to traffic psychology	Lecture, Question and Answer, Exemplification, Demonstration
2	Literature review	Research methods & Models of driver behavior	Lecture, Question and Answer, Exemplification, Demonstration
3	Literature review	Driver capacities: vision, attention, perception	Lecture, Question and Answer, Exemplification, Demonstration
4	Literature review	Driver capacities: age effects	Lecture, Question and Answer, Exemplification, Demonstration
5	Literature review	Psycho-technical assessment of drivers	Lecture, Question and Answer, Exemplification, Demonstration
6	Literature review	Psycho-technical assessment of drivers	Lecture, Question and Answer, Exemplification, Demonstration
7	Literature review	Driving style: Speeding	Lecture, Question and Answer, Exemplification, Demonstration
8	-	MID-TERM EXAM	-
9	Literature review	Driving style: Aggressive driving, occupant protection	Lecture, Question and Answer, Exemplification, Demonstration
10	Literature review	Driver impairments: alcohol and drug use	Lecture, Question and Answer, Exemplification, Demonstration
11	Literature review	Driver impairments: fatigue, distraction and inattention	Lecture, Question and Answer, Exemplification, Demonstration
12	Literature review	Other road users: pedestrians	Lecture, Question and Answer, Exemplification, Demonstration
13	Literature review	Other road users: motorcyclists	Lecture, Question and Answer, Exemplification, Demonstration
14	Literature review	Crash causation and analysis	Lecture, Question and Answer, Exemplification, Demonstration
15	Literature review	Crash countermeasures and design of safety	Lecture, Question and Answer, Exemplification, Demonstration
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.
2	Compare current theories in the field and communication theories.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
2	Using field knowledge, identify and solve problems related to field.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
3	Designs a communication plan by taking responsibility in case of problems related to the field.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.
2	Analyze the developments, changes and innovations in his field and gices an example.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.
2	Analyze and interpret the social and global impacts of issues related with communication.
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	10	3	30
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	14	3	42
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	54	0	158