Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HRY321 | GRAPHIC ANIMATION IN ADVERTISING | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. EMEL TOZLU ÖZTAY |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to provide information about the elements of graphic animation and basic techniques in graphic animation. |
Contents of the Course Unit: | The contents of the course include the subjects such as Basics of Animation, Graphics, Text Processing, Symbols, Animation Techniques, Audio and Video Processing, Screens, Components, Dynamic Data, Software Optimization, Publish Settings of Animation Files, Actions Panel, Basic Programming Structures, Objects, Functions, Audio and Video Processing, Server-Side Processing. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Create image and image editing processes as a result of the practical applications. |
Evaluate the processes related to text editing and layers. |
Prepare motion pictures within the scope of the knowledge learned in the application courses. |
Analyze how the web design editor works. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | The related subject in the coursebook | Program logging in settings, tools panel | Lecture & Question and Answer & Discussion |
2 | The related subject in the coursebook | Tools panel | Lecture & Question and Answer & Discussion |
3 | The related subject in the coursebook | Vector tools | Lecture & Question and Answer & Discussion |
4 | The related subject in the coursebook | Vector tools, text editing processes | Lecture & Question and Answer & Discussion |
5 | The related subject in the coursebook | Color, contour and filling processes, vivid filters | Lecture & Question and Answer & Discussion |
6 | The related subject in the coursebook | Vivid filters | Lecture & Question and Answer & Discussion |
7 | The related subject in the coursebook | Layer processes | Lecture & Question and Answer & Discussion |
8 | - | MID-TERM EXAM | - |
9 | The related subject in the coursebook | Layer processes, slices and active sites | Lecture & Question and Answer & Discussion |
10 | The related subject in the coursebook | Buttons and pop up menu | Lecture & Question and Answer & Discussion |
11 | The related subject in the coursebook | Pages | Lecture & Question and Answer & Discussion |
12 | The related subject in the coursebook | Moving pictures | Lecture & Question and Answer & Discussion |
13 | The related subject in the coursebook | Slide show | Lecture & Question and Answer & Discussion |
14 | The related subject in the coursebook | Optimization and exporting | Lecture & Question and Answer & Discussion |
15 | The related subject in the coursebook | Working with a web design editor | Lecture & Question and Answer & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Blazer L.(2015)., Animated Storytelling, Simple Steps For Creating Animation and Motion Graphics, USA. |
Burtenshaw K., Caroline, Mahon N.(2014).Yaratici Reklamciligin Temeli, Translator: Cansu Ucar, Literatur Publications. |
Gelisken, U.(2009)., ActionScript 3.0 ile Flash CS4 Animasyon ve Web Uygulamalari, KODLAB Publications. |
White T.(2017)., Animatorun El Kitabi - Adim Adim Animasyon Cizim Teknikleri, Es Publications. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the basic concepts in the field and the basic disciplines arising from these concepts.
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3 | |||||
2 |
Compare current theories in the field and communication theories.
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0 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Solve problems related to the field by identifying problems related to the field.
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0 | |||||
2 |
Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.
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1 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
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2 | |||||
2 |
Using field knowledge, identify and solve problems related to field.
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0 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
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0 | |||||
2 |
By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.
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4 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
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4 | |||||
2 |
Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
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3 | |||||
3 |
Designs a communication plan by taking responsibility in case of problems related to the field.
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0 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe creative production, presentation and persuasion techniques to support the professional expertise.
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3 | |||||
2 |
Analyze the developments, changes and innovations in his field and gices an example.
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4 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
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0 | |||||
2 |
Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.
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0 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Determine career goals by establishing cooperation with the sector in line with the information he/she has.
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3 | |||||
2 |
Analyze and interpret the social and global impacts of issues related with communication.
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0 | |||||
3 |
Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.
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4 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 3 | 39 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 6 | 3 | 18 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 5 | 5 | 25 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 40 | 0 | 126 |
Total Workload of the Course Unit | 126 | ||
Workload (h) / 25.5 | 4,9 | ||
ECTS Credits allocated for the Course Unit | 5,0 |