INTERACTIVE MEDIA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY423	INTERACTIVE MEDIA	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit	Assoc.Prof. ZEYNEP BURCU ŞAHİN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students with the basic knowledge about photography and photography and to provide with the skills of lighting and lighting techniques for the artistic creation of photography.
Contents of the Course Unit:	The contents of the course include the subjects such as history of photography, camera structure and types, use and techniques of digital cameras, rules of composition in photography; types of light (key light, fill light, backlight, natural light) and correct use of light.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain social media and related terms.
Compare the concepts of traditional and new media.
Determine the relationship between new technologies and new developments in the digital era.
Argue the relations and changes between society, culture, media in the digital era.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction	Lecture & Presentation & Discussion
2	Reading	Concepts in Social Media	Lecture & Presentation & Discussion
3	Reading	Changes in Culture, Communication and Values	Lecture & Presentation & Discussion
4	Reading	Internet as a Media	Lecture & Presentation & Discussion
5	Reading	Viral marketing Examples	Lecture & Presentation & Discussion
6	Reading	Advertising and New Media Usage	Lecture & Presentation & Discussion
7	Reading	Advertising Examples in Multimedia Age	Lecture & Presentation & Discussion
8	-	MID-TERM EXAM	-
9	Reading	Advertising Examples in Multimedia Age (2)	Lecture & Presentation & Discussion
10	Assignment Preparation	Social Media and Marketing	Lecture & Presentation & Discussion
11	Assignment Preparation	Social Media and Marketing in Examples	Lecture & Presentation & Discussion
12	Assignment Preparation	Ethics in Social Media	Lecture & Presentation & Discussion
13	Assignment Preparation	Current Social Media Examples in Turkey and in the World	Lecture & Presentation & Discussion
14	Assignment Preparation	Current Social Media Examples in Turkey and in the World	Lecture & Presentation & Discussion
15	Assignment Preparation	General Revision	Lecture & Presentation & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Frick T. (2007). Managing Interactive Media Projects, Springer.
LaugheY D. (2010). Medya Calismalari,Teoriler ve Yaklasimlar, Istanbul: Kalkedon Publications.
Laughey D. (2010). Medya Calismalari,Teoriler ve Yaklasimlar, Istanbul: Kalkedon Publications.
Timisi N. (2003). Yeni Iletisim Teknolojileri ve Demokrasi, Ankara: Dost Publications.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.						5
2	Compare current theories in the field and communication theories.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.					4
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.						5
2	Using field knowledge, identify and solve problems related to field.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.				3
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.					4
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.			2
3	Designs a communication plan by taking responsibility in case of problems related to the field.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.				3
2	Analyze the developments, changes and innovations in his field and gices an example.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.				3
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.			2
2	Analyze and interpret the social and global impacts of issues related with communication.						5
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	125