MEDIA AND PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY321	MEDIA AND PUBLIC RELATIONS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students with the knowledge and competence to benefit from conventional media and digital media in order to communicate the messages to the target audience through the most appropriate media in the Public Relations campaigns.
Contents of the Course Unit:	Contents of the course include the subjects such as basic concepts related to Public Relations and Media, Relationship between Advertising, Public Relations and Marketing, Public Relations, Relationship between Advertising and New Media, Media Use in Public Relations Campaigns and Crisis Management, Media Planning Processes in Public Relations, Internet Media and Digital Media and its use in the field of Public Relations, Public Relations applications in which Web 2.0 Pr 2.0 Web-based communication tools are used.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concepts related to Media and Public Relations.
Explain the importance of media use for public relations.
Debate media strategies in public relations campaigns and crisis management.
Prepare digital media and conventional media plan in public relations campaigns.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Introducing the content and syllabus of the course, coursebook and supplementary books, assessment and evaluation, Public relations and new media, marketing, general evaluation	-
2	Reading	Public relations, Media, New Media, Marketing, Literature	-
3	Reading	PR New Rules	-
4	Reading	Public relations and New Communication Styles Web based communication types (Blog, Forum….)	-
5	Reading	Public relations practice types on the internet, new rules regarding press bulletin	-
6	Reading	Web 2.0 –PR 2.0	-
7	Reading	New rules regarding communication in new media	-
8	-	MID-TERM EXAM	-
9	Reading	General Revision	-
10	Reading	Public relations and New Media Practices	-
11	Reading	Social Networks, Search engine	-
12	Reading	PR 2.0 Crisis Management, Virtual Reputation Management, Social CRM.	-
13	Reading	Presentation of Assignments (PR 2.0 Public relations campaign)	-
14	Reading	Presentation of Assignments (PR 2.0 Public relations campaign) General Revision	-
15	Reading	General Repeat	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Tengilimoglu D.& Ozturk Y. (2011). Isletmelerde Halkla Iliskiler. Nobel Publications, Ankara
Aydemir O. (2013).Halkla Iliskiler: kavram, strateji ve uygulamalari. Der Publications, Istanbul
Scott D. M. (2007). Pazarlamanin ve Iletisimin Yeni Kurallari. MediaCat, Istanbul
Sayımer, I. (2008). Sanal Ortamda Halkla Iliskiler. Beta Publications, Istanbul Regina M. Luttrell and Capizzo. L. W. (2018). Public Relations Campaigns: An Integrated Approach. Sage Publication. (USA).

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.					4
2	Compare current theories in the field and communication theories.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.			2
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.					4
2	Using field knowledge, identify and solve problems related to field.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.		1
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.			2
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.		1
3	Designs a communication plan by taking responsibility in case of problems related to the field.		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.			2
2	Analyze the developments, changes and innovations in his field and gices an example.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.			2
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.		1
2	Analyze and interpret the social and global impacts of issues related with communication.			2
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	4	28
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	6	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	128