MOTIVATION TECHNIQUES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY336	MOTIVATION TECHNIQUES	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to provide the students with a basic understanding of the conceptual and theoretical knowledge about motivation and to use these theories for themselves and their environment in their social and professional lives.
Contents of the Course Unit:	The content of this course is about the definition of motivation, the factors that affect motivation positively and negatively, the basic theories of motivation, motivation techniques, and motivation management in professional and social life constitute.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the basic terms of motivation.
Examplify the basic theories about motivation.
Apply different techniques for creating motivation.
Compare the differences between personal and corporate motivation techniques.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	What is Motivation	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
2	Reading books, preparing presentations, creating debating content, social media tracking.	The number one factor that connects employees with the company	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
3	Reading books, preparing presentations, creating debating content, social media tracking.	Causes of motivation and motivation (internal and external)	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
4	Reading books, preparing presentations, creating debating content, social media tracking.	Motivation and the "Hierarchy / Pyramid of Needs" by Abraham MASLOW	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
5	Reading books, preparing presentations, creating debating content, social media tracking.	Expansion of the pyramid	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
6	Reading books, preparing presentations, creating debating content, social media tracking.	Douglas Mc Gregor's "X" theory	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
7	Reading books, preparing presentations, creating debating content, social media tracking.	Douglas Mc Gregor's "Y" theory	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
8	-	MID-TERM EXAM	-
9	Reading books, preparing presentations, creating debating content, social media tracking.	Frederick Herzberg's Double Factor Theory	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
10	Reading books, preparing presentations, creating debating content, social media tracking.	Manager and motivation	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
11	Reading books, preparing presentations, creating debating content, social media tracking.	Motivation and employee characteristics (SWOT)	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
12	Reading books, preparing presentations, creating debating content, social media tracking.	Motivations by the Institution	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
13	Reading books, preparing presentations, creating debating content, social media tracking.	Self motivation (employee self-motivation)	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
14	Reading books, preparing presentations, creating debating content, social media tracking.	Motivations of the employee	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
15	Reading books, preparing presentations, creating debating content, social media tracking.	Employee working order and motivation	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Doğani, O. (2010). Yönetim Bilinci & Motivasyon. Karma Books.
Göksu, S. (2017). Başarı ve Motivasyon. Hiperlink Publications
Hoffman, B. (2017). Hack Your Motivation: Over 50 Science-based Strategies to Improve Performance. Attribution Press. (USA).

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.		1
2	Compare current theories in the field and communication theories.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.	0
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.	0
2	Using field knowledge, identify and solve problems related to field.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.	0
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.			2
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.	0
3	Designs a communication plan by taking responsibility in case of problems related to the field.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.			2
2	Analyze the developments, changes and innovations in his field and gices an example.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.		1
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.		1
2	Analyze and interpret the social and global impacts of issues related with communication.		1
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	4	28
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	6	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	128