MEDIA AND MULTIMEDIA DESING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY422	MEDIA AND MULTIMEDIA DESING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to educate designer-artist candidates who can use the digital media tools and programs correctly and functionally, and can provide design solutions with aesthetic and social awareness in order to meet the requirements in graphic design interactive fields with the help of rapidly changing and developing multimedia technologies.
Contents of the Course Unit:	Contents of the course include subjects such as motion graphics, animated graphics (infographic), kiosk designs, generic animations, TV spots, music video clips, web intros, advertising films, experimental videos, computer game designs.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Compare multimedia technologies by describing the concepts of multimedia.
Apply suitably for the needs of the industry by using multimedia technologies.
Create unique content specific to the new media by identifying what kind of applications the different media contents allow.
Evaluate the ratio of multimedia applications for media organizations meeting target audience expectations.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading, Practice	Description, history of multimedia and introduction to the examples of multimedia	Presentation, Lecture, Practice
2	Reading, Practice	Analyzing of multimedia examples in the world and in our country	Presentation, Lecture, Practice
3	Reading, Practice	Text study based on the assigned lesson	Presentation, Lecture, Practice
4	Reading, Practice	Transferring the chosen text to Storyboard	Presentation, Lecture, Practice
5	Reading, Practice	Planning studies in the period, flow and story progress subjects of the project	Presentation, Lecture, Practice
6	Reading, Practice	Transferring the project to digital media and application process	Presentation, Lecture, Practice
7	Reading, Practice	Visa approval week of application studies	Presentation, Lecture, Practice
8	-	MID-TERM EXAM	-
9	Reading, Practice	Computerizing the scenes formed in Storyboards	Presentation, Lecture, Practice
10	Reading, Practice	Choosing subject for the final project, text and storyboard study	Presentation, Lecture, Practice
11	Reading, Practice	Using of audio, music, special effect in digital media	Presentation, Lecture, Practice
12	Reading, Practice	Image-audio togetherness, synchronisation, balancing flow	Presentation, Lecture, Practice
13	Reading, Practice	Application study	Presentation, Lecture, Practice
14	Reading, Practice	In-class presentation of final project application studies and collective evaluation	Presentation, Lecture, Practice
15	Reading, Practice	In-class presentation of final project application studies and collective evaluation	Presentation, Lecture, Practice
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Heller, S. ve Womack, D. (2007). Becoming a Digital Designer: A Guide to Careers in Web, Video, Broadcast, Game and Animation Design. Wiley Press. (USA).
Armstrong, H. ,Uslu, M. E. (Trns.) (2012). Grafik Tasarim Kurami, Espas Kuram Sanat Publications.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.					4
2	Compare current theories in the field and communication theories.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.		1
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.				3
2	Using field knowledge, identify and solve problems related to field.		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.	0
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.	0
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.		1
3	Designs a communication plan by taking responsibility in case of problems related to the field.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.			2
2	Analyze the developments, changes and innovations in his field and gices an example.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.		1
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.				3
2	Analyze and interpret the social and global impacts of issues related with communication.					4
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	4	28
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	6	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	128