Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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THY421 | SUSTAINABLE MEDIA | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. EMEL TOZLU ÖZTAY |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | The aim of the course; To discuss the importance of media applications in terms of sustainability management and to gain the knowledge and skills to link the concepts of brand, ethics, social responsibility, environmental awareness, innovation, awareness with sustainability and public relations. |
Contents of the Course Unit: | Content of the course, Sustainability, Media, Corporate Responsibility, Brand Communication issues conceptually, the importance of Media applications in Sustainability Approach of Brands, Using Mass Media tools and social media tools in terms of Sustainable Media (examples), the relationship between environmental awareness and ethics concepts with Sustainable Media management, Measurement of sustainability in media. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define the concepts related to Media and Sustainability. |
Interpret the relationship between sustainability, corporate social responsibility, ethics and brand concepts. |
Describe the place and importance of media brands in the understanding of sustainability of brands. |
Interpret the company's SWOT Analysis using the theoretical knowledge gained in the field of Sustainability and Media. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading | Information about the aim and content of the course. Information about the sources to be used in the course and the evaluation criteria of the course. General Evaluation of Public Relations and Sustainability Concepts | Lecture & Question and Answer & Discussion |
2 | Reading | What is Media? What is Sustainability? What is the Importance of Media and Sustainability Practices for Brands? Conceptual Framework | Lecture & Question and Answer & Discussion |
3 | Reading | Main Objectives and Principles in the Media in terms of Sustainability | Lecture & Question and Answer & Discussion |
4 | Reading | Traditional Media | Lecture & Question and Answer & Discussion |
5 | Reading | Historical Development of Media | Lecture & Question and Answer & Discussion |
6 | Reading | Sustainable Media | Lecture & Question and Answer & Discussion |
7 | Reading | Relationship between Sustainable Society and Media | Lecture & Question and Answer & Discussion |
8 | - | MID-TERM EXAM | - |
9 | Reading | Sustainable Media and Economic Relations | Lecture & Question and Answer & Discussion |
10 | Reading | Sustainable Media and Economic Relations | Lecture & Question and Answer & Discussion |
11 | Reading | Relations with Turkey's Media Sustainability | Lecture & Question and Answer & Discussion |
12 | Reading | Relations with Turkey's Media Sustainability | Lecture & Question and Answer & Discussion |
13 | Reading | The Relationship of World Media with Sustainability | Lecture & Question and Answer & Discussion |
14 | Reading | The Relationship of World Media with Sustainability | Lecture & Question and Answer & Discussion |
15 | Reading | Overview | Lecture & Question and Answer & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Tengilimoğlu D.& Öztürk Y. (2011). İşletmelerde Halkla İlişkiler. Nobel Yayıncılık, Ankara. |
Asna A. (2006).Kuramda ve Uygulamada Halkla İlişkiler. Pozitif Yayınları, İstanbul |
Aydemir O.(2013).Halkla İlişkiler: kavram, strateji ve uygulamaları. Der Yayınları, İstanbul |
Theaker,A.(2013).The public relations strategic toolkit : an essential guide to successful public relations practice.New York,NY.Routledge,2013 |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the basic concepts in the field and the basic disciplines arising from these concepts.
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2 | |||||
2 |
Compare current theories in the field and communication theories.
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1 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Solve problems related to the field by identifying problems related to the field.
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1 | |||||
2 |
Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.
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3 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
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1 | |||||
2 |
Using field knowledge, identify and solve problems related to field.
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1 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
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0 | |||||
2 |
By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.
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0 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
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0 | |||||
2 |
Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
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0 | |||||
3 |
Designs a communication plan by taking responsibility in case of problems related to the field.
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0 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe creative production, presentation and persuasion techniques to support the professional expertise.
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0 | |||||
2 |
Analyze the developments, changes and innovations in his field and gices an example.
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2 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
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0 | |||||
2 |
Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.
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1 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Determine career goals by establishing cooperation with the sector in line with the information he/she has.
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2 | |||||
2 |
Analyze and interpret the social and global impacts of issues related with communication.
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1 | |||||
3 |
Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.
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1 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 7 | 5 | 35 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 5 | 4 | 20 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 41 | 0 | 125 |
Total Workload of the Course Unit | 125 | ||
Workload (h) / 25.5 | 4,9 | ||
ECTS Credits allocated for the Course Unit | 5,0 |