PERSONAL AND CORPORATE BANKING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
BAY321	PERSONAL AND CORPORATE BANKING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Objective of the course is to help students to gain basic knowledge and skills about basic individual and corporate banking concepts and products and services.
Contents of the Course Unit:	Contents of the course include; development of personal banking, personal banking applications, credit cards, consumer loans, electronic fund transfers, financial service marketing, customer relations (CRM), corporate banking, corporate banking applications, bank loans, foreign exchange positions of banks, profitability in banks.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the basic products and services of personal banking and corporate banking.
Discuss the definition of corporate banking, its development, status of corporate banking in the world and Turkey.
Evaluate financial instruments and institutions in terms of economic efficiency.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related chapters in the book, following the developments, macro-economic data and markets	Banking and Risk Concepts - Bankruptcies	Presentation, Narration Method, Discussion Method, Interactive web tools
2	Reading the related chapters in the book, following the developments, macro-economic data and markets	Bank Balance Sheet and Credit Process in Banks	Presentation, Narration Method, Discussion Method, Interactive web tools
3	Reading the related chapters in the book, following the developments, macro-economic data and markets	Banks lending to each other and bank balance sheet analysis	Presentation, Narration Method, Discussion Method, Interactive web tools
4	Reading the related chapters in the book, following the developments, macro-economic data and markets	Risk management with asset-liability management in banks	Presentation, Narration Method, Discussion Method, Interactive web tools
5	Reading the related chapters in the book, following the developments, macro-economic data and markets	Types of Banks in the Banking System	Presentation, Narration Method, Discussion Method, Interactive web tools
6	Reading the related chapters in the book, following the developments, macro-economic data and markets	Retail Banking Products	Presentation, Narration Method, Discussion Method, Interactive web tools
7	Reading the related chapters in the book, following the developments, macro-economic data and markets	General Review	Trip, Narration Method, Discussion Method
8	-	MID-TERM EXAM	-
9	Reading the related chapters in the book, following the developments, macro-economic data and markets	Banking Service Products and Derivatives	Presentation, Narration Method, Discussion Method, Interactive web tools
10	Reading the related chapters in the book, following the developments, macro-economic data and markets	Cash Loans: Personal Loans	Presentation, Narration Method, Discussion Method, Interactive web tools
11	Reading the related chapters in the book, following the developments, macro-economic data and markets	Private Pension System- Insurance System	Presentation, Narration Method, Discussion Method, Interactive web tools
12	Reading the related chapters in the book, following the developments, macro-economic data and markets	Corporate Banking Products: Cash-NonCash Loans	Presentation, Narration Method, Discussion Method, Interactive web tools
13	Reading the related chapters in the book, following the developments, macro-economic data and markets	Corporate Banking Products:NonCash Loans	Presentation, Narration Method, Discussion Method, Interactive web tools
14	Reading the related chapters in the book, following the developments, macro-economic data and markets	Foreign Trade Financing in Corporate Banking	Presentation, Narration Method, Discussion Method, Interactive web tools
15	Reading the related chapters in the book, following the developments, macro-economic data and markets	General evaluation of corporate and personal banking	Presentation, Narration Method, Discussion Method, Interactive web tools
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Chorafas, D. (1999), Handbook of Commercial Banking, UK: Palgrave Macmillan
Güney, A. (2017), Banka İşlemleri. İstanbul: Beta Yayınları
Ghoush, A. (2012), Managing Risks in Commercial and Retail Banking, United States: Wiley

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.	0
2	Compare current theories in the field and communication theories.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.	0
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.	0
2	Using field knowledge, identify and solve problems related to field.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.	0
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.	0
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.	0
3	Designs a communication plan by taking responsibility in case of problems related to the field.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.	0
2	Analyze the developments, changes and innovations in his field and gices an example.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.	0
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.		1
2	Analyze and interpret the social and global impacts of issues related with communication.	0
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	5	1	5
Assignment (Homework)	10	2	20
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	1	5	5
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	5	4	20
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	3	3	9
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	54	0	131