| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MIY419 | SOCİAL RESPONSIBILITY AND MEDIA | 7 | 3 | 3 | 8 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Kotler, P. (2013). Kurumsal Sosyal Sorumluluk. Medicat Kitapları. |
| Argüden, Y. Kurumsal Sosyal Sorumluluk, Arge Danışmanlık. |
| Pringle, H. ve Thompson, M. (2000). Marka Ruhu – Sosyal Sorumluluk Kampanyaları ile Marka yaratmak, Scala Yayıncılık. |
| Chandler, D. (2016). Strategic Corporate Social Responsibility: Sustainable Value Creation. Sage Publications. |