| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| ISL228 | STRATEGIC MARKETING MANAGEMENT | 4 | 3 | 3 | 6 |
RECOMMENDED READING |
|---|
| Karabulut, M. (2017). Stratejik Pazarlama Yönetimi. Orion Kitabevi Akademik Kitaplar. |
| İslamoğlu, A. H. (2020). Pazarlama Yönetimi (Stratejik Yaklaşım). Beta Basım Yayın. |
| Chernev, A. (2019). Strategic Marketing Management - The Framework, 10th Edition. Cerebellum Press. |