| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HRY406 | ADVERTISING CAMPAIGNS | 8 | 3 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Jim Avery. Campaign Planning. İstanbul: Advertising Foundation Publications, 2005. |
| Ugur Batı, The Language of Advertising. Istanbul: Alfa Publications, 2010. |