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NETWORKING AND PHYSICAL DISTRIBUTION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
LOY420 NETWORKING AND PHYSICAL DISTRIBUTION 8 3 3 8

SOURCE MATERIALS & RECOMMENDED READING

Dent J. (2011). Distribution Channels: Understanding and Managing Channels to Market. 2nd Edition. Kogan Page
Eroglu A.H. (2011). Dagitim Kanali Dizaynina Tuketici Davranislarinin Etkisi. Bursa: Ekin Publications