Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HRY420 | CRITICAL APPROACHES IN PUBLIC RELATIONS | 8 | 3 | 3 | 7 |
Objectives and Contents |
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Objectives: | This course aims to give the perspective of critical approach to mainstream communication and its applications. |
Content: | The contents of the course include the subjects such as media and public relations in the process of globalization, rhetorical and critical approaches in public relations, Frankfurt School: cultural industry, public opinion and hegemony, cultural industry. |