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CRITICAL APPROACHES IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY420 CRITICAL APPROACHES IN PUBLIC RELATIONS 8 3 3 7

Objectives and Contents

Objectives: This course aims to give the perspective of critical approach to mainstream communication and its applications.
Content: The contents of the course include the subjects such as media and public relations in the process of globalization, rhetorical and critical approaches in public relations, Frankfurt School: cultural industry, public opinion and hegemony, cultural industry.