FINANCIAL SERVICE MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
BAY324 |
FINANCIAL SERVICE MARKETING |
5 |
3 |
3 |
5 |
Objectives and Contents |
Objectives: |
This course aims to provide the students with the basic knowledge and skills that will enable them to master the applications and techniques for marketing of financial services |
Content: |
Contents of the course include the subjects as concept, method, application, techniques related to financial service marketing |