CASE STUDIES IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI404	CASE STUDIES IN ADVERTISING	8	3	3	8

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. HÜSEYİN DİKME
Instructor(s) of the Course Unit	Assoc.Prof. YELDA ÜLKER
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to prepare students for the industry by analyzing sample campaigns implemented in the advertising industry and implementing similar projects.
Contents of the Course Unit:	The content of the course in general terms; features of advertising, types and channels of advertising, ethics and law in advertising, sample advertising campaigns and social media advertising.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
It lists what an advertisement must have in ethical and legal context.
Explains how advertising is carried out on social media.
Distinguishes deficiencies in the analysis of sample advertising campaigns.
Compares viral advertising with other types of advertising.
Evaluates ad samples according to ad types.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Search	Introduction, General information about the course: Purpose, Content, Application, Evaluation Explanation of the weekly course schedule: Syllabus References	Lecture, Question and answer method
2	Literature Search	An overview of advertising, features of advertising Ad types	Lecture, Discussion
3	Examine examples on the subject	Examining ad examples according to ad types	Lecture, Question and answer method
4	Reading a book chapter on the subject	Advertising channels	Lecture, Discussion
5	Examine examples on the subject	Examination of advertising examples according to advertising channels	Lecture, Question and answer method
6	Reading a book chapter on the subject	Ethics and law in advertising	Lecture, Discussion, Question-answer method
7	Examine examples on the subject	Examination of advertising examples within the scope of ethics and law in advertising	Lecture, Question and answer method
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	The creation process of advertising campaigns	Lecture, Discussion
10	Examine examples on the subject	Examination of advertising examples according to the formation process of advertising campaigns	Lecture, Question and answer method
11	Reading a book chapter on the subject	Analysis techniques for analyzing advertising campaigns	Lecture, Discussion
12	Examine examples on the subject	Examination of advertising samples within the scope of analysis techniques	Lecture, Question and answer method
13	Reading a book chapter on the subject	Advertising and viral ads on social media	Lecture, Question and answer method
14	Examine visual and textual examples on the subject	Examining advertising and viral advertising examples on social media	Lecture, Discussion, Project application
15	Examine visual and textual examples on the subject	Advertising in different media and examining advertising examples in different media	Lecture, Discussion, Project application
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Serttaş Ertike, Aybike (2010). Reklam: [Temel Kavramlar, Teknik Bilgiler, Örnekler]. Detay Yayıncılık.
Tikveş, Özkan (2005). Halkla İlişkiler ve Reklâmcılık: Temel İlkeler-Uygulamadan Örnekler. Beta Yayınları.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has advanced knowledge in the field.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.						5
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.					4
2	Takes responsibility in accordance with the project objectives as a project manager or participant.					4
3	Sets the purpose and target for the organization / institution.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.						5
2	Shows that he/she understands the continuity of the learning need.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.						5
2	Communicates effectively with stakeholders in the professional field.						5
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.						5
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.					4
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.					4
3	Has the ability to encourage innovations.						5
4	Thinks critically about the organization / institution.						5
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	5	70
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	6	78
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	205