TR EN

CASE STUDIES IN ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI404	CASE STUDIES IN ADVERTISING	8	3	3	8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Search	Introduction, General information about the course: Purpose, Content, Application, Evaluation Explanation of the weekly course schedule: Syllabus References	Lecture, Question and answer method
2	Literature Search	An overview of advertising, features of advertising Ad types	Lecture, Discussion
3	Examine examples on the subject	Examining ad examples according to ad types	Lecture, Question and answer method
4	Reading a book chapter on the subject	Advertising channels	Lecture, Discussion
5	Examine examples on the subject	Examination of advertising examples according to advertising channels	Lecture, Question and answer method
6	Reading a book chapter on the subject	Ethics and law in advertising	Lecture, Discussion, Question-answer method
7	Examine examples on the subject	Examination of advertising examples within the scope of ethics and law in advertising	Lecture, Question and answer method
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	The creation process of advertising campaigns	Lecture, Discussion
10	Examine examples on the subject	Examination of advertising examples according to the formation process of advertising campaigns	Lecture, Question and answer method
11	Reading a book chapter on the subject	Analysis techniques for analyzing advertising campaigns	Lecture, Discussion
12	Examine examples on the subject	Examination of advertising samples within the scope of analysis techniques	Lecture, Question and answer method
13	Reading a book chapter on the subject	Advertising and viral ads on social media	Lecture, Question and answer method
14	Examine visual and textual examples on the subject	Examining advertising and viral advertising examples on social media	Lecture, Discussion, Project application
15	Examine visual and textual examples on the subject	Advertising in different media and examining advertising examples in different media	Lecture, Discussion, Project application
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-