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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CASE STUDIES IN ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI404 CASE STUDIES IN ADVERTISING 8 3 3 8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature Search Introduction, General information about the course: Purpose, Content, Application, Evaluation Explanation of the weekly course schedule: Syllabus References Lecture, Question and answer method
2 Literature Search An overview of advertising, features of advertising Ad types Lecture, Discussion
3 Examine examples on the subject Examining ad examples according to ad types Lecture, Question and answer method
4 Reading a book chapter on the subject Advertising channels Lecture, Discussion
5 Examine examples on the subject Examination of advertising examples according to advertising channels Lecture, Question and answer method
6 Reading a book chapter on the subject Ethics and law in advertising Lecture, Discussion, Question-answer method
7 Examine examples on the subject Examination of advertising examples within the scope of ethics and law in advertising Lecture, Question and answer method
8 Reading a book chapter on the subject The creation process of advertising campaigns Lecture, Discussion
9 Examine examples on the subject Examination of advertising examples according to the formation process of advertising campaigns Lecture, Question and answer method
10 - MID-TERM EXAM -
11 Reading a book chapter on the subject Analysis techniques for analyzing advertising campaigns Lecture, Discussion
12 Examine examples on the subject Examination of advertising samples within the scope of analysis techniques Lecture, Question and answer method
13 Reading a book chapter on the subject Advertising and viral ads on social media Lecture, Question and answer method
14 Examine visual and textual examples on the subject Examining advertising and viral advertising examples on social media Lecture, Discussion, Project application
15 Examine visual and textual examples on the subject Advertising in different media and examining advertising examples in different media Lecture, Discussion, Project application
16 - FINAL EXAM -
17 - FINAL EXAM -