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COMMUNICATION THEORIES PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT266 COMMUNICATION THEORIES 4 3 3 6

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit Blended (Face to face & Distance Learning)
Coordinator of the Course Unit Prof.Dr. SACİDE VURAL
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The objective of the course is to enable students to analyze past and current events in the context of communication theories by learning the communication theories.
Contents of the Course Unit: Contents of the course include theories of communication, recognition the effects of communication on culture and society, analysis of the structure of mass media tools and interpreting the connection between media and people.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Compare at least 2 communication theories and representatives of these theories.
Explain the contents of communication theories.
Summarize at least a communication theory with details
Use at least 3 communication theories that reveal the impact power of media and connect communication and media in a related research on media channels
List the communication theories in a chronological order.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading book chapters related with the subject Evaluation of the concepts of "communication", media", "mass communication tools", "communication theories", "communication studies" and "media studies", and periodization and classifications for communication theories Narration Question-response method
2 Reading book chapters related with the subject Mass media and mass culture approach to the media / mass media Narration Question-response method
3 Reading book chapters related with the subject Strong impact approach and syringe / hypodermic needle model (Harold Lasswell); psychology and social psychology-based communication research Narration Question-response method
4 Reading book chapters related with the subject Limited impact approach, two-stage flow of communication theory and concept of opinion leader (Paul Lazarsfeld); Uses and Satisfaction Theory (Jay Blums, Herta Herzog, Elihu Katz, Denis McQuail) Narration Question-response method
5 Reading book chapters related with the subject Chicago School's communication and media research Narration Question-response method
6 Reading book chapters related with the subject Mathematical communication theory (Claude Elwood Shannon and Warren Weaver) Narration Question-response method
7 Reading book chapters related with the subject Cultivation thesis and cultural indicators project (George Gerbner, Michael J. Morgan and Nancy Signorielli) Narration Question-response method
8 - MID-TERM EXAM -
9 Reading book chapters related with the subject Agenda setting theory (Maxwell McCombs and Donald Shaw); silence spiral theory (Elisabeth Noelle-Neumann) Narration Question-response method
10 Reading book chapters related with the subject "Empire and communication tools", ”mean is message“ and ”global village“ theses (Harold Innis and Marshall McLuhan) Narration Question-response method
11 Reading book chapters related with the subject The theory of propagation of innovations (Everett Rogers); media in terms of modernization theory (Daniel Lerner, Wilbur Schramm, Lucian Pye Narration Question-response method
12 Reading book chapters related with the subject Critics of modernization theory, "cultural imperialism", "media imperialism" theses and the political economy of international communication (Herbert Schiller and Armand Mattelart); propaganda model (Noam Chomsky and Edward Herman) Narration Question-response method
13 Reading book chapters related with the subject Monopolization Narration Question-response method
14 Reading book chapters related with the subject Political Economy of Communication Narration Question-response method
15 Reading book chapters related with the subject Discussion on the basis of current events, discussion, questioning. Narration Question-response method
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences.
2
2
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
2
3
Communicate and explain the current information about communication with communication theories.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
5
2
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.
1

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
5
2
Analyze the international media structures and choose the media structure that is appropriate for his/her community.
4

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level through media practices.
4

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply his / her knowledge about media management and organization in his / her professional life.
2
2
Propose individual or team solutions for any problems in professional applications and production.
2

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
4
2
Critically interpret the economic, political and sociological dimensions of the media.
4
3
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.
3

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conduct literature research in a foreign language related to his/her field.
1
2
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.
0

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Defend scientific, social and ethical values in his / her field studies.
3
2
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.
0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 4 52
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 13 4 52
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 5 5
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 5 5
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 44 0 158
Total Workload of the Course Unit 158
Workload (h) / 25.5 6,2
ECTS Credits allocated for the Course Unit 6,0