1 |
- |
Proceeding plan, aim and describing the content of the course, general description of the course, sources to be used, methods to follow |
Brain storm, Lecture |
2 |
- |
Fashion theories and strategies |
Lecture |
3 |
Literature review |
Definition and history of marketing |
Lecture |
4 |
Literature review |
Relation between Fashion, Design and Marketing |
Lecture |
5 |
Literature review |
Relation between Fashion, Design and Marketing |
Lecture |
6 |
Literature review |
Target audience analysis in fashion marketing |
Lecture |
7 |
Literature review |
Target audience analysis in fashion marketing |
Lecture |
8 |
- |
MID-TERM EXAM |
- |
9 |
Research |
Technical Visit |
Case Study |
10 |
Literature review |
Marketing processes |
Case study, Individual study |
11 |
Literature review |
Marketing processes and fashion application analysis |
Case study, Individual study |
12 |
Literature review |
Strategies of fashion marketing and case study |
Case study, Individual study |
13 |
Literature review |
Strategies of fashion marketing and case study |
Case study, Individual study |
14 |
Literature review |
Fashion marketing in Turkish ready-made clothing sector |
Lecture |
15 |
Literature review |
Fashion marketing in Turkish ready-made clothing sector |
Lecture |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |