| 1 |
Reading the relevant chapter in the coursebook |
Concepts of Marketing, Services and Markets for Airline Transportation Services |
Lecture, Question and Answer, Discussion |
| 2 |
Reading the relevant chapter in the coursebook |
Basic Principles Of Marketing: Segmentation, Targeting, Positing 1 |
Lecture, Question and Answer, Discussion |
| 3 |
Reading the relevant chapter in the coursebook |
Basic Principles Of Marketing: Segmentation, Targeting, Positing 1 |
Case Study about segmentation, target market desicions and positing of Emirates |
| 4 |
Reading the relevant chapter in the coursebook |
The Structure and Characteristics of the Airline Industry MArket for air transport services |
Example Scenario: Air Freight Customer Structure |
| 5 |
Reading the relevant chapter in the coursebook |
Competitive Strategies in Airline Marketing |
Case Study 1: Airline Choice for Business Travel
Case Study 2- Airline Choice for Leisure Travel
Assignment: Porter's Competitive Strategies in the Airline Industry |
| 6 |
Reading the relevant chapter in the coursebook |
Product in Airline Market |
Lecture, Question and Answer, Discussion |
| 7 |
Reading the relevant chapter in the coursebook |
Product in Airline Market |
assignment about product analysis methods |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading the relevant chapter in the coursebook |
Pricing and Revenue Management in Airline Market |
Lecture, Question and Answer, Discussion |
| 10 |
Reading the relevant chapter in the coursebook |
Price and Revenue Management In Airline Market |
Assignment about pricing |
| 11 |
Reading the relevant chapter in the coursebook |
Distribution in Airline Market |
Lecture, Question and Answer, Discussion |
| 12 |
Reading the relevant chapter in the coursebook |
Promotoion in Airline Market |
Assignment about pricing |
| 13 |
Reading the relevant chapter in the coursebook |
Relational Marketing, Customer Value, Customer Satisfaction, Customer Loyalty and Experiental Marketing in Airline Market |
Lecture, Question and Answer, Discussion |
| 14 |
Reading the relevant chapter in the coursebook |
Relational Marketing, Customer Value, Customer Satisfaction, Customer Loyalty and Experiental Marketing in Airline Market |
Lecture, Question and Answer, Discussion |
| 15 |
Reading the relevant chapter in the coursebook |
Developments and Future of Airline Transportation |
Lecture, Question and Answer, Discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |