1 |
Introduction |
Introduction, communication concept, communication process and elements |
Lecture, Question and Answer |
2 |
Book Reading, Literature Review |
Marketing communication concept: historical development process of marketing communication |
Lecture, Question and Answer |
3 |
Book Reading, Literature Review |
Integrated marketing communication concept and features |
Lecture, Question and Answer |
4 |
Book Reading, Literature Review |
Activities that are effective in the development of integrated marketing communications |
Lecture, Question and Answer |
5 |
Book Reading, Literature Review |
Integrated marketing communication tools |
Lecture, Question and Answer |
6 |
Book Reading, Literature Review |
The role and benefits of advertising in the integrated marketing communication process |
Lecture, Question and Answer |
7 |
Book Reading, Literature Review |
Personal selling |
Lecture, Question and Answer |
8 |
- |
MID-TERM EXAM |
- |
9 |
Book Reading, Literature Review |
Sales promotion activities |
Lecture, Question and Answer |
10 |
Book Reading, Literature Review |
Marketing public relations |
Lecture, Question and Answer |
11 |
Book Reading, Literature Review |
Sponsorship |
Lecture, Question and Answer |
12 |
Book Reading, Literature Review |
Direct marketing |
Lecture, Question and Answer |
13 |
Book Reading, Literature Review |
Crisis management in integrated marketing communications |
Lecture, Question and Answer |
14 |
Book Reading, Literature Review |
General Review |
Lecture, Question and Answer |
15 |
Book Reading, Literature Review |
- |
- |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |