1 |
Reading and Case Study |
General overview on consumer behaviour |
Lecture & Presentation & Discussion |
2 |
Reading and Case Study |
Consumer behaviour - marketing strategy relation |
Lecture & Presentation & Discussion |
3 |
Reading and Case Study |
Perception |
Lecture & Presentation & Discussion |
4 |
Reading and Case Study |
Learning and memory |
Lecture & Presentation & Discussion |
5 |
Reading and Case Study |
Motivation |
Lecture & Presentation & Discussion |
6 |
Reading and Case Study |
Attitudes |
Lecture & Presentation & Discussion |
7 |
Reading and Case Study |
Ego and Personality |
Lecture & Presentation & Discussion |
8 |
- |
MID-TERM EXAM |
- |
9 |
Reading and Case Study |
Case Study |
Lecture & Presentation & Discussion |
10 |
Reading and Case Study |
Values and Life Styles |
Lecture & Presentation & Discussion |
11 |
Reading and Case Study |
Procurement decision making process |
Lecture & Presentation & Discussion |
12 |
Reading and Case Study |
Spread of innovations |
Lecture & Presentation & Discussion |
13 |
Reading and Case Study |
Consultative groups |
Lecture & Presentation & Discussion |
14 |
Reading and Case Study |
Family and social class |
Lecture & Presentation & Discussion |
15 |
Reading and Case Study |
Culture |
Lecture & Presentation & Discussion |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |