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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

ADVERTISING PSYCHOLOGY COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI402 ADVERTISING PSYCHOLOGY 8 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading a book chapter on the subject Introduction: General information about the course process; Introduction of the course and weekly topics Lecture, Question and answer method
2 Reading a book chapter on the subject Aristotle and Rhetoric, Gustave Le Bon's relationship with mass psychology and advertising Lecture, Question and answer method
3 Reading a book chapter on the subject Hedonism and action-reaction approach Lecture, Question and answer method
4 Reading a book chapter on the subject Personality theories and advertising (Freud) Lecture, Question and answer method
5 Reading a book chapter on the subject Personality theories and advertising (Adler) Lecture, Question and answer method
6 Reading a book chapter on the subject Personality theories and advertising (Jung) Lecture, Question and answer method
7 Reading a book chapter on the subject Personality theories and advertising (Berne, Horney, Erikson) Lecture, Question and answer method
8 - MID-TERM EXAM -
9 Reading a book chapter on the subject Need theories and advertising (Maslow) Lecture, Question and answer method
10 Reading a book chapter on the subject Need theories and advertising (Alderfer, Heizberg, Murray) Lecture, Question and answer method
11 Reading a book chapter on the subject Need theories and advertising (McClelland, Atkinson) Lecture, Question and answer method
12 Reading a book chapter on the subject Value and expectation theories in mental theories and advertising (Wroom, Porter and Lawler, Locke, Adams) Lecture, Question and answer method
13 Reading a book chapter on the subject Balance and harmony theories in mental theories and advertising (Piaget, Heider, Festinger) Lecture, Question and answer method
14 Reading a book chapter on the subject Analysis of the relationship between advertising and psychology through examples Lecture, Question and answer method
15 Reading a book chapter on the subject Analysis of the relationship between advertising and psychology through examples Lecture, Question and answer method
16 - FINAL EXAM -
17 - FINAL EXAM -