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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CREATIVITY IN ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI311 CREATIVITY IN ADVERTISING 5 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading a Book and Article Related to the Topic Introduction, general information about the course: Objective, content, application, and evaluation. Explanation of the weekly course program and follow-up of the syllabus. Lecture, Case Study, Q&A
2 Reading a Book and Article Related to the Topic Creative Advertising: Target Audience and Segmentation Lecture, Case Study, Q&A
3 Reading a Book and Article Related to the Topic Types of Advertising Lecture, Case Study, Q&A
4 Reading a Book and Article Related to the Topic Creativity in Advertising According to Media Types Lecture, Case Study, Q&A
5 Reading a Book and Article Related to the Topic Internet Advertising and Creativity Lecture, Case Study, Q&A
6 Reading a Book and Article Related to the Topic Use of Colors in Advertising Creativity Lecture, Case Study, Q&A
7 Reading a Book and Article Related to the Topic Persuasion and Creativity in Brand Communication Lecture, Case Study, Q&A
8 Reading a Book and Article Related to the Topic Aristotle and Rhetoric Lecture, Case Study, Q&A
9 Reading a Book and Article Related to the Topic Creative Strategies and Persuasion Techniques in Advertising Lecture, Case Study, Q&A
10 - MID-TERM EXAM -
11 Reading a Book and Article Related to the Topic Creativity in the Advertising Campaign Process Lecture, Case Study, Q&A
12 Reading a Book and Article Related to the Topic Semiotics Lecture, Case Study, Q&A
13 Reading a Book and Article Related to the Topic Principles of Graphic Design Lecture, Case Study, Q&A
14 Reading a Book and Article Related to the Topic Subliminal Advertising Lecture, Case Study, Q&A
15 Reading a Book and Article Related to the Topic General Evaluation Lecture, Case Study, Q&A
16 - FINAL EXAM -
17 - FINAL EXAM -