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ADVERTISING LANGUAGE COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI403	ADVERTISING LANGUAGE	7	3	3	8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review	Introduction, General information about the course: Purpose, Content, Application, Evaluation Explanation of the weekly course schedule: Syllabus References	Lecture, Question and answer method
2	Reading a book chapter on the subject	Advertising overview Advertiser and target audience in advertising	Lecture, Discussion
3	Reading a book chapter on the subject	Advertising campaigns formation stages	Lecture, Question and answer method
4	Reading a book chapter on the subject	Advertising strategies	Lecture, Question and answer method
5	Reading a book chapter on the subject	Copywriting in advertising	Lecture, Discussion
6	Review application examples	Copywriting in advertising	Sample application analysis
7	Review application examples	Copywriting in advertising	Sample application analysis
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	Examining the methods and methods used in advertising analysis with examples	Lecture, Discussion
10	Reading a book chapter on the subject	Content analysis and advertising	Lecture, Question and answer method
11	Reading a book chapter on the subject	Discourse analysis and advertising	Lecture, Question and answer method
12	Reading a book chapter on the subject	Semiotic analysis and advertising	Lecture, Question and answer method
13	Review application examples	Construction of meaning and transfer of ideology in advertisements, advertisements and consumer culture, consumer society	Sample application analysis
14	Review application examples	Representations of women in advertisements	Sample application analysis
15	Review application examples	Sample ad reviews	Sample application analysis
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-