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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CREATIVITY IN ADVERTISING II COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI302 CREATIVITY IN ADVERTISING II 6 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature review ntroduction, General information about the course: Purpose, Content, Application, Evaluation Explanation of the weekly course schedule: Syllabus References Lecture, discussion
2 Reading a book chapter on the subject Visual Communication and Design, design elements and design principles. Visual communication and writing. Measures of meaning and perception. The relationship between visual communication and remembrance. Lecture, Question and answer method
3 Examine visual examples on the subject Visual communication design and color. Application: Drawing and coloring in Illustrator. Lecture, Discussion, Project application
4 Examine visual examples on the subject Principles of visual perception and Gestalt theory. Relationships between Figure-Background, balance, features of the image and the principle of correspondence of the symbolized forms and meanings of the elements. Lecture, Discussion, Project application
5 Examine visual examples on the subject Gestalt theory and composition. Perceptual grouping, similar images, different images and their symbolization. Lecture, Discussion, Project application
6 Examining visual examples and texts on the subject Text and graphic design. Graphic design principles. Application: Text and image, image masking function in Illustrator. Lecture, Discussion, Project application
7 Examining visual examples and texts on the subject Text and graphic design. Graphic design principles. Lecture, Discussion, Project application
8 - MID-TERM EXAM -
9 Examining visual examples and texts on the subject Adobe Photoshop: Interface and tools: Decoupage tools, writing tools and layer concept. Lecture, Discussion, Project application
10 Examine visual examples on the subject Color models: HSL model, additive and subtractive color models, digitization of colors. Lecture, Discussion, Project application
11 Examine visual examples on the subject Application: Photoshop tools and commands. Lecture, Discussion, Project application
12 Examine visual examples on the subject Advertising product examples: Poster design Team work
13 Examine visual examples on the subject Advertising product examples Team work
14 Examine visual examples on the subject Advertising product examples: Brochure design. Team work
15 Examine visual examples on the subject Print advertising examples Team work
16 - FINAL EXAM -
17 - FINAL EXAM -