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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

LOGISTICS SERVICES MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ILT231 LOGISTICS SERVICES MARKETING 3 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading Definition and Development of Marketing and Marketing Concepts, Marketing Environment Lecture & Question and Answer
2 Reading Competition and Competitor Analysis Lecture & Question and Answer
3 Reading Strategic Planning and Role of Marketing, Strategic Management Elements Lecture & Question and Answer
4 Reading Strategic Planning and Role of Marketing, Strategic Management Elements Lecture & Question and Answer
5 Reading Marketing Research and Information Systems and Market Types - Consumer Markets and Consumer Behaviours Lecture & Question and Answer
6 Reading Market Segmentation, Target Market Selection and Sales Forecasting Lecture & Question and Answer
7 Reading Marketing Mix - Product Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading Marketing Mix - Price, Promotion/Marketing Communication Lecture & Question and Answer
10 Reading Marketing Mix – Distribution Channels and Physical Distribution Lecture & Question and Answer
11 Reading Marketing Mix – Distribution Channels and Physical Distribution Lecture & Question and Answer
12 Reading Service Marketing Decisions, Positioning, Service Marketing, Life Cycle of Service, Customer Relationship Management Lecture & Question and Answer
13 Reading Service Quality and Pricing in Service Marketing Lecture & Question and Answer
14 Reading Service Marketing – Distribution and Promotion Lecture & Question and Answer
15 Reading International Marketing Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -