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LOGISTICS SERVICES MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ILT231 LOGISTICS SERVICES MARKETING 3 3 3 6

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define the developments and policies of modern logistics at the present day.
Define the basic characteristics of enterprises in logistics.
Define the concept of service logistics.
Compare the classical and contemporary theories such as Rational Choice Theory, Innovation Diffusion Theory and Technology Acceptance Model.