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LOGISTICS SERVICES MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ULT201	LOGISTICS SERVICES MARKETING	3	3	3	6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Definition and Development of Marketing and Marketing Concepts, Marketing Environment	Lecture & Question and Answer
2	Reading	Competition and Competitor Analysis	Lecture & Question and Answer
3	Reading	Strategic Planning and Role of Marketing, Strategic Management Elements	Lecture & Question and Answer
4	Reading	Strategic Planning and Role of Marketing, Strategic Management Elements	Lecture & Question and Answer
5	Reading	Marketing Research and Information Systems and Market Types - Consumer Markets and Consumer Behaviours	Lecture & Question and Answer
6	Reading	Market Segmentation, Target Market Selection and Sales Forecasting	Lecture & Question and Answer
7	Reading	Marketing Mix - Product	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading	Marketing Mix - Price, Promotion/Marketing Communication	Lecture & Question and Answer
10	Reading	Marketing Mix – Distribution Channels and Physical Distribution	Lecture & Question and Answer
11	Reading	Marketing Mix – Distribution Channels and Physical Distribution	Lecture & Question and Answer
12	Reading	Service Marketing Decisions, Positioning, Service Marketing, Life Cycle of Service, Customer Relationship Management	Lecture & Question and Answer
13	Reading	Service Quality and Pricing in Service Marketing	Lecture & Question and Answer
14	Reading	Service Marketing – Distribution and Promotion	Lecture & Question and Answer
15	Reading	International Marketing	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-