1 |
Reading and literature review |
What is Global Marketing, "Think Global, Act Local" approach |
Narration, discussion |
2 |
Reading and literature review |
Factors Affecting the Global Marketing Environment; Elements of Political, Economic, Social and Legal Environment |
Narration, discussion |
3 |
Reading and literature review |
Global Information System and Market Research |
Narration, discussion |
4 |
Reading and literature review |
Global Information System and Market Research |
Narration, discussion |
5 |
Reading and literature review |
Market Segmentation in Global Markets, Target Market, Positioning |
Narration, discussion |
6 |
Reading and literature review |
Market Segmentation in Global Markets, Target Market, Positioning |
Narration, discussion |
7 |
Reading and literature review |
Import-Export and Resource Creation |
Narration, discussion |
8 |
- |
MID-TERM EXAM |
- |
9 |
Reading and literature review |
Import-Export and Resource Creation |
Narration, discussion |
10 |
Reading and literature review |
Strategies to Enter Global Markets |
Narration, discussion |
11 |
Reading and literature review |
Global Marketing Mix: Product, Brand, Price, Distribution, Advertisement, Sales Promotion Decisions |
Narration, discussion |
12 |
Reading and literature review |
Strategic Competition Advantages |
Narration, discussion |
13 |
Reading and literature review |
Competitor Analysis |
Narration, discussion |
14 |
Reading and literature review |
Organization in Global Markets and Social Responsibilities of Companies |
Narration, discussion |
15 |
Reading and literature review |
Examples of Global Companies, Class Discussion |
Narration, discussion |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |