Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
UIT322 | GLOBAL MARKET ANALYSIS | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
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Keegan, W &Green, M. (2015), Küresel Pazarlama, (Çev), Ankara: Nobel Yayınevi |
İslamoğlu, A. H. (2014), Küresel Pazarlama, İstanbul: Beta Basım Yayın |
Kumar, V. (2015) Global Marketing Research, Sage Press |
Malhotra, N. (2010), Marketing Research: an Applied Orientation, (6th Edition), London: Pearson |