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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

DIGITAL MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT430 DIGITAL MARKETING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Internet Era: Changes in our life, relationships and consuming styles of us after Internet Lecture & Question and Answer
2 Reading the related subject in the coursebook Development of Media and New Tendencies Lecture & Question and Answer
3 Reading the related subject in the coursebook Basic Information in the usage of Media in Digital Media: Rich Media, Advergaming, Banner Ads, etc. Lecture & Question and Answer
4 Reading the related subject in the coursebook Social Networks: Windows Live, Facebook, Twitter, Friend feed ve YouTube. Lecture & Question and Answer
5 Reading the related subject in the coursebook Creating Content and Basic Features of a Web Site Lecture & Question and Answer
6 Reading the related subject in the coursebook Branding Elements and Creating an Interactive Site Lecture & Question and Answer
7 Reading the related subject in the coursebook E-mail Marketing and Strategies Lecture & Question and Answer
8 Reading the related subject in the coursebook Digital Marketing and Branding: Importance of Online Brand Lecture & Question and Answer
9 Reading the related subject in the coursebook Digital Marketing and Branding: Importance of Online Brand Lecture & Question and Answer
10 - MID-TERM EXAM -
11 Reading the related subject in the coursebook Successful Local and Global Campaigns Lecture & Question and Answer
12 Reading the related subject in the coursebook Search and Search Engine Marketing. Lecture & Question and Answer
13 Reading the related subject in the coursebook Dynamic and Tendencies in Social Marketing. Lecture & Question and Answer
14 Reading the related subject in the coursebook Social Media Dynamics: Blogs, viral, advert gaming, online seeding. Lecture & Question and Answer
15 Reading the related subject in the coursebook Integrated Marketing Communication Method in Digital Marketing Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -