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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

COMMUNICATION AND PUBLIC RELATIONS IN SPORTS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
SYP114 COMMUNICATION AND PUBLIC RELATIONS IN SPORTS 2 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Information on purpose, content and functioning of the course, Concept of Communication and its characteristics Narration, question-response and discussion method
2 Reading articles related with subject Types of communication, verbal and nonverbal communication Narration, question-response and discussion method
3 Reading book chapters related with subject General information about the definition and development of public relations Narration, question-response and discussion method
4 Viewing videos related with subject Methods and tools of public relations Narration, question-response and discussion method
5 Reading opinion columns related with subject Face-to-face and mass communication Narration, question-response and discussion method
6 Reading articles related with subject Importance and functions of public relations in sports organizations Narration, question-response and discussion method
7 Campaign research related with subject Application areas of public relations in sports Narration, question-response and discussion method
8 - MID-TERM EXAM -
9 Campaign research related with subject Examination of sample Cases related with the subject Narration, Question and Answer, Discussion Method and Group Study
10 Literature review and preparing of presentation Concepts and characteristics of crisis management in sports organizations, evaluation of student project presentations Narration, Question and Answer, Discussion Method and Group Study
11 Literature review and preparing of presentation Concept of corporate reputation and identity in sports organizations, evaluation of student project presentations Narration, Question and Answer, Discussion Method and Group Study
12 Literature review and preparing of presentation Advertising, sponsorship and its characteristics in sports, evaluation of student project presentations Narration, Question and Answer, Discussion Method and Group Study
13 Literature review and preparing of presentation Public relations in publicly known sports organizations, student project presentations Narration, Question and Answer, Discussion Method and Group Study
14 Literature review and preparing of presentation Public relations in private sports organizations, evaluation of student project presentations Narration, Question and Answer, Discussion Method and Group Study
15 Literature review and preparing of presentation Preparing public relations campaigns in the sports sector Narration, Question and Answer, Discussion Method and Group Study
16 - FINAL EXAM -
17 - FINAL EXAM -