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GENERAL BUSINESS MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
SHE254 GENERAL BUSINESS MANAGEMENT 3 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related section of the textbook Business ownership. Start-ups. Lecture, question and answer, discussion method
2 Reading the related book section Buying & selling businesses. Who’s who. Lecture, question and answer, discussion method
3 Reading the related book section Corporate structure. Human resources. Lecture, question and answer, discussion method
4 Reading the related book section Financial reporting. Financial accounting. Lecture, question and answer, discussion method
5 Reading the related book section Management accounting. Measuring performance. Lecture, question and answer, discussion method
6 Reading the related book section Raising financing. Lecture, question and answer, discussion method
7 Reading the related book section Review of the previous units. Lecture, question and answer, discussion method
8 - MID-TERM EXAM -
9 Reading the related book section Marketing mix. Marketing approaches. Lecture, question and answer, discussion method
10 Reading the related book section Outbound marketing. Inbound marketing. Lecture, question and answer, discussion method
11 Reading the related book section Business development. Information management. Lecture, question and answer, discussion method
12 Reading the related book section Manufacturing and production. Management. Lecture, question and answer, discussion method
13 Reading the related book section Product. Control. Lecture, question and answer, discussion method
14 Reading the related book section Supply chain. Lecture, question and answer, discussion method
15 Reading the related book section Review of the semester. Lecture, question and answer, discussion method
16 - FINAL EXAM -
17 - FINAL EXAM -