GENERAL BUSINESS MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
SHE254	GENERAL BUSINESS MANAGEMENT	3	3	3	5

GENERAL INFORMATION
Language of Instruction :	English
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer AHMET BURAK TURGUT
Instructor(s) of the Course Unit	Lecturer FEHİM İLHAN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	It is aimed to ensure that students have a command of general business concepts and techniques.
Contents of the Course Unit:	Basic concepts related to business, objectives, functions and responsibilities of businesses, business environment, business growth and competition types, establishment stages in businesses, management function, production function, human resources function, public relations function, research and development function, accounting-finance

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the concepts related to business and business.
Explain the purpose and importance of establishment of businesses.
Explain the strategies that can be developed with different perspectives by finding the strong and developing aspects of an organization.
Explain the roles and responsibilities of business functions.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related section of the textbook	Business ownership. Start-ups.	Lecture, question and answer, discussion method
2	Reading the related book section	Buying & selling businesses. Who’s who.	Lecture, question and answer, discussion method
3	Reading the related book section	Corporate structure. Human resources.	Lecture, question and answer, discussion method
4	Reading the related book section	Financial reporting. Financial accounting.	Lecture, question and answer, discussion method
5	Reading the related book section	Management accounting. Measuring performance.	Lecture, question and answer, discussion method
6	Reading the related book section	Raising financing.	Lecture, question and answer, discussion method
7	Reading the related book section	Review of the previous units.	Lecture, question and answer, discussion method
8	-	MID-TERM EXAM	-
9	Reading the related book section	Marketing mix. Marketing approaches.	Lecture, question and answer, discussion method
10	Reading the related book section	Outbound marketing. Inbound marketing.	Lecture, question and answer, discussion method
11	Reading the related book section	Business development. Information management.	Lecture, question and answer, discussion method
12	Reading the related book section	Manufacturing and production. Management.	Lecture, question and answer, discussion method
13	Reading the related book section	Product. Control.	Lecture, question and answer, discussion method
14	Reading the related book section	Supply chain.	Lecture, question and answer, discussion method
15	Reading the related book section	Review of the semester.	Lecture, question and answer, discussion method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
How business works : the facts visually explained by Georgina Palffy, senior editor - DK Publishing, 2022

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Teamwork skills		1
2	Ability to identify and solve problems in professional practice		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Awareness of professional ethics and responsibility		1
2	Ability to use theoretical knowledge in practice			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Ability to understand, adopt and apply social cultural and social responsibilities			2
2	Ability to manage a process to meet requirements			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The awareness of the necessity of lifelong learning and the ability to realize it				3
2	To be able to have knowledge about sectoral problems		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Ability to understand and apply professional legislation		1
2	Ability to communicate in a foreign language			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Ability to use information and communication technology tools and other professional tools and techniques		1
2	Ability to plan and implement professional processes		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Ability to communicate effectively		1
2	Professional self-confidence skills		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Entrepreneurship skills		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	1	6	6
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	6	6
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	32	0	127