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ADVERTISING CAMPAINGS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY406E ADVERTISING CAMPAINGS 8 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Creativity in advertising. -
2 - Advertising campaign process. -
3 - Research and SWOT analysis. -
4 - Determining the campaign goals. -
5 - Advertising campaign and concept -
6 - Determining the campaign strategies. -
7 - Preparing campaign budget -
8 - MID-TERM EXAM -
9 - Media plans in the campaign. -
10 - Creative work in advertising campaign -
11 - Creative work in advertising campaign -
12 - Apply of advertising campaign. -
13 - Evaluation of advertising campaign -
14 - Presentations and evaluations. -
15 - Presentations and evaluations. -
16 - FINAL EXAM -
17 - FINAL EXAM -