TR EN

ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CORPORATE COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY324 CORPORATE COMMUNICATION 6 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 The related subject in the coursebook + Presentation Corporate Communication Concept Lecture & Question and Answer & Discussion
2 The related subject in the coursebook + Presentation Corporate Communication Elements Lecture & Question and Answer & Discussion
3 The related subject in the coursebook + Presentation Corporate Communication Channels Lecture & Question and Answer & Discussion
4 The related subject in the coursebook + Presentation Corporate Communication and Corporate Brand Lecture & Question and Answer & Discussion
5 The related subject in the coursebook + Presentation Strategic Management and Corporate Communication Lecture & Question and Answer & Discussion
6 The related subject in the coursebook + Presentation Strategic Management and Corporate Communication Lecture & Question and Answer & Discussion
7 The related subject in the coursebook + Presentation Corporate Identity, Culture and Image Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 The related subject in the coursebook + Presentation General Revision Lecture & Question and Answer & Discussion
10 The related subject in the coursebook + Presentation Corporate Identity, Culture and Image Lecture & Question and Answer & Discussion
11 The related subject in the coursebook + Presentation Corporate Design and Visual Identity Lecture & Question and Answer & Discussion
12 The related subject in the coursebook + Presentation Corporate Reputation Management Lecture & Question and Answer & Discussion
13 The related subject in the coursebook + Presentation Importance of Media and Communication in Corporate Communication Lecture & Question and Answer & Discussion
14 The related subject in the coursebook + Presentation Importance of Media and Communication in Corporate Communication Lecture & Question and Answer & Discussion
15 The related subject in the coursebook + Presentation General Revision Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -