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CORPORATE COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY324 CORPORATE COMMUNICATION 6 3 3 7

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain the concept of corporate communication.
List the elements of corporate communication concept.
Demonstrate the relationship between corporate communication and corporate brand concepts.
Debate the concepts of corporate identity, corporate culture and corporate image.
Analyze visual identity elements.