CORPORATE COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
HRY324 |
CORPORATE COMMUNICATION |
6 |
3 |
3 |
7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Explain the concept of corporate communication. |
List the elements of corporate communication concept. |
Demonstrate the relationship between corporate communication and corporate brand concepts. |
Debate the concepts of corporate identity, corporate culture and corporate image. |
Analyze visual identity elements. |