1 |
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Introduction: Advertising |
Discussion, Question, Answer |
2 |
Book Reading + Presentation |
The role of advertising analysis in understanding the competition |
Discussion, Question, Answer |
3 |
Book Reading + Presentation |
To reveal the diversity of objectives in advertising |
Discussion, Question, Answer |
4 |
Book Reading + Presentation |
Reveal the Diversity of Target Audiences in Advertising |
Discussion, Question, Answer |
5 |
Book Reading + Presentation |
Discovering the Impact of the Proposition and Reason Why on Competition |
Discussion, Question, Answer |
6 |
Book Reading + Presentation |
Determining the Differantiation Value that Tone of Voice of the Advertising Delivers |
Discussion, Question, Answer |
7 |
Book Reading + Presentation |
The Effect of Choosing Media on Strategy |
Discussion, Question, Answer |
8 |
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MID-TERM EXAM |
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9 |
Book Reading + Presentation,General Rewiew |
The Price/Performance Balance Revealed |
Discussion, Question, Answer |
10 |
Book Reading + Presentation |
To point out the codes or cues of the brands and analyse the effects on competition |
Discussion, Question, Answer |
11 |
Book Reading + Presentation |
Case Study - Automotive Industry |
Discussion, Question, Answer |
12 |
Book Reading + Presentation |
Case Study- GSM |
Discussion, Question, Answer |
13 |
Book Reading + Presentation |
Case Study- US Presidential Election Campaigns |
Discussion, Question, Answer |
14 |
Book Reading + Presentation |
Case Study- Cosmetic Industry |
Discussion, Question, Answer |
15 |
General Rewiew |
Review |
Discussion, Question, Answer |
16 |
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FINAL EXAM |
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17 |
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FINAL EXAM |
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