1 |
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Definition of consumer behaviour and general structure |
Lecture & Question-Answer & Discussion |
2 |
Presentation |
Infrastructure of consumer behaviour |
Lecture & Question-Answer & Discussion |
3 |
Reading |
Formation of marketing activities in terms of consumer behaviour |
Lecture & Question-Answer & Discussion |
4 |
Assignment Preparation |
Market segmentation, Consumer buying behaviour |
Lecture & Question-Answer & Discussion |
5 |
Presentation |
Increasing the efficiency of intermediary institutions |
Lecture & Question-Answer & Discussion |
6 |
Assignment Preparation |
Consumer perspective and point of view, Socio-economic reasons affecting consumer behaviour |
Lecture & Question-Answer & Discussion |
7 |
Assignment Preparation |
Consumer concept in economic approach |
Lecture & Question-Answer & Discussion |
8 |
- |
MID-TERM EXAM |
- |
9 |
Reading |
Consumption psychology |
Lecture & Question-Answer & Discussion |
10 |
Presentation |
Socio-economic reasons affecting consumer behaviour |
Lecture & Question-Answer & Discussion |
11 |
Reading |
The necessity of consumption |
Lecture & Question-Answer & Discussion |
12 |
Assignment Preparation |
The duties of the consumer in consumer protection |
Lecture & Question-Answer & Discussion |
13 |
Assignment Preparation, Analysis on Consumer Behaviour over an institution |
Projects Presentation |
Lecture & Question-Answer & Discussion |
14 |
- |
General Revision |
Lecture & Question-Answer & Discussion |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |