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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CONSUMER BEHAVIOR COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY431 CONSUMER BEHAVIOR 6 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Definition of consumer behaviour and general structure Lecture & Question-Answer & Discussion
2 Presentation Infrastructure of consumer behaviour Lecture & Question-Answer & Discussion
3 Reading Formation of marketing activities in terms of consumer behaviour Lecture & Question-Answer & Discussion
4 Assignment Preparation Market segmentation, Consumer buying behaviour Lecture & Question-Answer & Discussion
5 Presentation Increasing the efficiency of intermediary institutions Lecture & Question-Answer & Discussion
6 Assignment Preparation Consumer perspective and point of view, Socio-economic reasons affecting consumer behaviour Lecture & Question-Answer & Discussion
7 Assignment Preparation Consumer concept in economic approach Lecture & Question-Answer & Discussion
8 Reading Consumption psychology Lecture & Question-Answer & Discussion
9 Presentation Socio-economic reasons affecting consumer behaviour Lecture & Question-Answer & Discussion
10 - MID-TERM EXAM -
11 Reading The necessity of consumption Lecture & Question-Answer & Discussion
12 Assignment Preparation The duties of the consumer in consumer protection Lecture & Question-Answer & Discussion
13 Assignment Preparation, Analysis on Consumer Behaviour over an institution Projects Presentation Lecture & Question-Answer & Discussion
14 - General Revision Lecture & Question-Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -