1 |
Reading the related chapters in the book, following the developments, macro-economic data and markets |
Concept of personal sale and relational marketing |
Narration Method, Discussion Method, Sample Case Method, Interactive web tools |
2 |
Reading the related chapters in the book, following the developments, macro-economic data and markets |
Concept of personal sale and relational marketing |
Narration Method, Discussion Method, Sample Case Method, Interactive web tools |
3 |
Reading the related chapters in the book, following the developments, macro-economic data and markets |
Personal sale |
Narration Method, Discussion Method, Sample Case Method, Interactive web tools |
4 |
Reading the related chapters in the book, following the developments, macro-economic data and markets |
Personal sale |
Narration Method, Discussion Method, Sample Case Method, Interactive web tools |
5 |
Reading the related chapters in the book, following the developments, macro-economic data and markets |
Consumer behavior |
Narration Method, Discussion Method, Sample Case Method, Interactive web tools |
6 |
Reading the related chapters in the book, following the developments, macro-economic data and markets |
Customer value, customer satisfaction and loyalty |
Narration Method, Discussion Method, Sample Case Method, Interactive web tools |
7 |
Reading the related chapters in the book, following the developments, macro-economic data and markets |
Customer based measurement methods |
Narration Method, Discussion Method, Sample Case Method, Interactive web tools |
8 |
- |
MID-TERM EXAM |
- |
9 |
Reading the related chapters in the book, following the developments, macro-economic data and markets |
Customer relations management applications |
Narration Method, Discussion Method, Sample Case Method, Interactive web tools |
10 |
Reading the related chapters in the book, following the developments, macro-economic data and markets |
Customer relations management applications |
Narration Method, Discussion Method, Sample Case Method, Interactive web tools |
11 |
Reading the related chapters in the book, following the developments, macro-economic data and markets |
Customer relations management applications |
Narration Method, Discussion Method, Sample Case Method, Interactive web tools |
12 |
Reading the related chapters in the book, following the developments, macro-economic data and markets |
Customer relations management applications |
Narration Method, Discussion Method, Sample Case Method, Interactive web tools |
13 |
Reading the related chapters in the book, following the developments, macro-economic data and markets |
Customer-oriented performance management |
Narration Method, Discussion Method, Sample Case Method, Interactive web tools |
14 |
Reading the related chapters in the book, following the developments, macro-economic data and markets |
Communication in customer relations management process, elements of communications, problems in customer communication and reasons |
Narration Method, Discussion Method, Sample Case Method, Interactive web tools |
15 |
Reading the related chapters in the book, following the developments, macro-economic data and markets |
Customer relations management applications |
Narration Method, Discussion Method, Sample Case Method, Interactive web tools |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |