STRATEGIC ADVERTISING PLANNING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI412	STRATEGIC ADVERTISING PLANNING	5	3	3	5

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Describe basic theories of microeconomics and macroeconomics by benefiting from assumptions and axioms.
2	Recognize the entries in the book and financial balance sheet of the business organization.
3	Define concepts, theories and principles of basic and subfields of international trade by adhering to the background knowledge.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Summarize historical development of the international trade theories by adhering to the chronological order.
2	Use theoretical knowledge gained in the field of international trade in occupational practices and daily life.
3	Solve financial and legal problems confronted in international trade practices.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Relate statistical raw data by benefiting from computer programs and relate data with one another in consideration of theoretical knowledge.
2	Evaluate developments in the world in consideration of common courses in the faculty with an intellectual perspective.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Interpret current events and facts in international trade based on advanced knowledge and skills from an analytical and systematic holistic view.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Relate knowledge about economic globalization and internationalization with current knowledge in the field.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Examine current economic policies applied over the gained advanced knowledge and skills by a critical approach.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Explain demands in written or verbally by using the foreign language skill in business and social life effectively.
2	Tell knowledge, thoughts and solution offers regarding subjects in international trade to relevant stakeholders demands in written or verbally.
3	Design a healthy communication network for themselves in the business world by using social life skills.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contrıbution
		0	1	2	3	4	5
1	Analyze current issues, events and problems by benefiting from theoretical and historical knowledge of international trade and economics.
2	Develop suggestions for international trade policies by determining economic problems in the macro level.
3	Apply commercial applications in consideration of knowledge gained in financing and management of international trade by being inclusive of international market
4	Discuss the effects of commercial and financial globalization processes on the income distribution, by benefiting from data.