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COPYWRITING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ILT255 COPYWRITING 3 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Defines the case of writing text.
Explain the techniques of text writing.
Applies the narrative to the desired format.
Writes ad text for different mass and products
Gives an outline of the process of writing ad text.