STRATEGIC MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| ISY531 |
STRATEGIC MANAGEMENT |
1 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Learning the basic concepts of strategic management |
| What is the strategic management process and its elements |
| How to analyze the external environment, how to do business analysis |
| Understanding strategic direction, divisional strategies and management strategies |