CRISIS COMMUNICATION AND CRISIS MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
MIY319 |
CRISIS COMMUNICATION AND CRISIS MANAGEMENT |
5 |
3 |
3 |
7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Distinguish the crisis and crisis periods. |
Show the importance of crisis management in the media sector. |
Picture the expectation of the target audience to use the right strategy in crisis communication. |
Changes the strategy used during the crisis according to needs. |