CRISIS COMMUNICATION AND CRISIS MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY319	CRISIS COMMUNICATION AND CRISIS MANAGEMENT	5	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ÇAĞLA KAYA İLHAN
Instructor(s) of the Course Unit	Assoc.Prof. ŞEBNEM GÜRSOY ULUSOY
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course especially aims to identify the communication styles to be applied by the institutions which they have experienced in communicational process and the cases turning out to be crisis, which they could not solve at standard process, to block the channels which cause the potential crises, transmission of the methods necessary to manage and solve the emerging crises despite the precautions taken
Contents of the Course Unit:	Contents of the course include subjects to produce methods and formulas for solving serious problems that cannot be solved by standard communication methods and to manage the crisis in this way. In order to realize this crisis management, it shows the ways in which crisis communication forms will be carried out with which processes and with which teams.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Distinguish the crisis and crisis periods.
Show the importance of crisis management in the media sector.
Picture the expectation of the target audience to use the right strategy in crisis communication.
Changes the strategy used during the crisis according to needs.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading, Presentation, Creating a debate content, following social media.	Crisis concepts and reasons of crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
2	Reading, Presentation, Creating a debate content, following social media.	External environment factors in crisis and intra-business factors	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
3	Reading, Presentation, Creating a debate content, following social media.	Types of crisis and crisis intensity / destruction resulting from crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
4	Reading, Presentation, Creating a debate content, following social media.	Crisis process and phases, crisis period and end of crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
5	Reading, Presentation, Creating a debate content, following social media.	Early warning signals and pre-crisis period, preparedness for crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
6	Reading, Presentation, Creating a debate content, following social media.	Defining crisis communication and phases, crisis management strategies and models	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
7	Reading, Presentation, Creating a debate content, following social media.	Origins of possible crisis and identification of them, prioritising the possible crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
8	-	MID-TERM EXAM	-
9	Reading, Presentation, Creating a debate content, following social media.	Making a preparation for crisis plan for an organizations	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
10	Reading, Presentation, Creating a debate content, following social media.	Crisis management process; getting crisis signals, preparation and protection, regulating crisis, identifying positive sides of crisis and resolving the crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
11	Reading, Presentation, Creating a debate content, following social media.	Crisis and organization management; before, during and after crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
12	Reading, Presentation, Creating a debate content, following social media.	Crisis communication plan; crisis communication staff and system and systematics of crisis communication	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
13	Reading, Presentation, Creating a debate content, following social media.	The role of public relations in reputation management and crisis communication	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
14	Reading, Presentation, Creating a debate content, following social media.	Recording things done and to be done during crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
15	Reading, Presentation, Creating a debate content, following social media.	Role of media in the crisis communication and case studies	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Baltas, Z. (2002). Krizde Firsatları Gormek. Remzi Bookstore.
Luecke, R. Kriz Yonetimi. Harward Business School Press/ Is Bankası Kultur Publications.
Kotler, P. (2013). Kurumsal Sosyal Sorumluluk. Mediacat Books

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describes the basic concepts related to the field and defines the concepts related to it.						5
2	Classifies current developments in the field of Media and Communication.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Discusses issues related with Media and Communication.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department student relates between concepts, topics and techniques in the field of media and communication.					4
2	Discusses the solutions of problems related to the field.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies the techniques and solutions in the field of Media and Communication to the problems encountered in the media sector.					4
2	Changes the existing solutions for academic and sectoral problems in the field of Media and Communication in accordance with current needs.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies independent working methods related with Media and Communication field.						5
2	Manages teamworks related with his / her field.						5
3	Relates between different interdisciplinary methods and the ones in his/her field.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compares whether the concepts and techniques in the field of Media and Communication are up-to-date and analyze whether these concepts and techniques are applicable.						5
2	Summarizes the literature in his/her field.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Produces methods and solutions for other representatives of Media and Communication field.						5
2	Organizes group studies in his/her field.						5
3	Explains thoughts in interpersonal discussions about the field.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Produces new information and techniques about his/her field.						5
2	Predicts the future developments and problems in his/her field.						5
3	Examines the results of studies related with Media and Communication field.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	10	5	50
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	179