Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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IBY218 | PRINCIPLES AND MANAGEMENT OF MARKETING | 4 | 3 | 3 | 6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Describe marketing’s role in discovering and satisfying consumer’s needs, wants and behaviors |
Determine market size through a target market analysis |
Utilize environmental scanning to identify opportunities and threats in the marketing environment |
Examine electronic commerce and interactive marketing and how they create customer value |
Evaluate the electronic presence of various companies in the Marketplace |
Analyze marketing factors that contribute to a product’s success or failure |