| Explain basic marketing concepts, customer value, customer satisfaction, and customer relationships. |
| Explain strategic planning, marketing strategies, and the marketing environment. |
| Explain marketing research and information systems, and compare consumer and business buying behavior. |
| Apply market segmentation, targeting, and positioning strategies to reach the right customers and build competitive advantage. |
| Explain product and service strategies, branding, new product development, and product life-cycle decisions. |
| Compare pricing strategies and explain distribution channels, logistics, retailing, and wholesaling decisions. |
| Explain integrated marketing communication and the roles of advertising, sales promotion, and public relations. |