CONSUMER BEHAVIOUR COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
BUS430 |
CONSUMER BEHAVIOUR |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Define the main factors affecting consumer behaviours. |
Distinguish the relations between different consumer behaviours and consumption. |
Explain social and ethical effects of marketing activities on consumer behaviours. |
Analyzes the consumer purchasing decision process. |