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INTRODUCTION TO BUSINESS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS112 INTRODUCTION TO BUSINESS 2 3 3 6

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain the role and basic functions of a business
Explain the strengths and development aspects of a company and their growth strategies.
Interpret the social responsibilities of companies and the interests of internal and external stakeholders within the framework of sustainability.
Summarize the roles and responsibilities of business functions (strategy, marketing, human resources, finance).